Listening to the political panelists and I’m really thinking of taking a tally of current election memes. Like “this is the most important election in our lifetime,” “my parent/grandparent came to America for a better life”, and all of the religious appeals. All of which works fine for many of the attendees.
The problem is those approaches do more than just not work for me, they repulse me. Using those means that you are trying to make an emotional appeal rather than a logical one.